Thursday, 16 June 2011
How does Lady Gaga's Bad Romance conform and subvert to the codes and conventions of a typical pop video?
Lady Gaga has been a worldwide sensation and is recognised for her unique and original style. Bad Romance has many aspects that both subverts and conforms to a typical pop video in many ways where it uses many codes and conventions to support this.
3:27 - 3:44 - The fast fades in and out go with the beat of the music and conforms to the codes of a typical music video. The focal image shown is Lady Gaga, some of which are close ups which makes us concentrate on her and give her attention.
She is later seen wearing red which represents evil, seduction, passion and danger which subverts to the typical codes conventions of a typical pop video. this is a complete antethisis as previously she is seen wearing a white fur coat which represents purity and innocence. This type of code is a 'costume code' as it converys meaning through the outfits she is seen wearing throughout the video.
Lady Gaga is seen as sexualised as she is seen prowling around and is presented in white underwear which strengthens the image of being presented as 'sexualised' and therefore conforms as many music videos contain nudity and revealing clothing of women that we can compare Lady Gaga to, for example Rihanna and Katy Perry who both have music videos that create a sexual vibe and may attract various audiences. California Girls and S&M support this clearly.
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